A look at overview social media platforms is vital to understanding the digital landscape of business and creating an effective strategy. Whether you’re an entrepreneur or the owner of a large company, understanding the role social media plays in business and how to use each of the most popular platforms unlocks the potential for your brand to reach a wide audience and gain a competitive advantage.
Social media has become a rapidly growing platform in today’s communication age and offers a number of opportunities. Just a decade ago, social media was predominantly popular for personal use; it provided a space to interact with our friends, share photos and express our thoughts. But today, social media offers much more. For business, these platforms have become extremely important in a variety of ways, including interacting with customers and prospects, building brand awareness and even directly increasing sales.