In web design, color is one of the most important factors affecting the sensory appeal and user experience of a site. In 2023 web designers will set this year’s color trends with more Retro inspiration.
It’s making a big comeback in web design, as well as in other areas such as retro fashion and interior design. Bold and vibrant colors of the 70s, neon tones of the 80s and pastel colors of the 90s are combined with modern designs to give websites a fresh look.
Retro inspiration is not just an aesthetic choice; it also provides users with a feeling of warmth, intimacy and peace. Nostalgic color palettes can help users establish a deeper connection with their website. After all, people often have warm and positive feelings about the past, and these feelings encourage them to engage more with a website.
Care should be taken when using retro color schemes; each color triggers a specific emotional response, which in turn affects the brand’s identity and target audience. For example, the bold orange of the 70s creates energy and excitement, while the pastel tones of the 90s provide a more relaxing and peaceful atmosphere. Therefore, the color scheme of a website should be in harmony with the user experience the brand is aiming for.
As Creaviser Digital Performance Agency we guide our clients in creating unique and striking web designs using Retro color trends. Our designs aim to increase the user experience while addressing the brand identity and target audience.
Keeping a close eye on the web design trends of 2023 allows brands to continue to compete in the digital world. However, in this process, it is important that the designs not only look aesthetically pleasing, but also respond to the needs and expectations of the users. In other words, while we expect the rise of Retro colors in the web design world in 2023, we should also consider the impact of this trend on user experience.